AI gives every founder in your niche the same answer.
What makes your business different lives in your head. AI cannot see that difference until someone writes it down and gives it to AI as context. That writing down is my work.
I am Krishna Goutham. I head product and technology at a premium admissions consultancy. Before that I ran a team of about three hundred.
Start with a callIf any of these is your week, keep reading.
- 01
You walk into a client call and ask the same three questions you asked last month, because nobody wrote the answers where you would find them.
- 02
A client tells you their account has gone quiet. You had no idea. The person responsible had been "sending messages".
- 03
Your team's updates reach you as FYIs. Sixty things on your radar. You act on the one you happened to open.
- 04
Your best salesperson is you. The playbook is your chat history and your laptop. Hiring someone has not moved it.
- 05
You bought a tool that reads well and does nothing. You tried ChatGPT by hand and it gave you generic answers because it knows nothing about your firm.
Most of the AI a service firm needs is not an agent.
When a founder shows me a piece of work that only he can do, it falls into one of three buckets.
- 01
A better question.
The work is a judgment call that a good brief would carry. What is missing is the written standard. A friend sent four thousand cold emails with no written standard behind them. Almost nobody replied. An hour of writing fixes it.
Example: a firm's content and ads rested on guesses about what customers ask. The answers were in its sales calls. One brief that reads the transcripts and lists the questions, grouped the way customers group them, replaced the guessing in an afternoon.
- 02
A small tool.
The work is repeated, the rule is clear, and someone is doing it by hand. A form, two fields, a daily list. A few days.
Example: a founder could not answer "who owes us this month", though every date sat in the CRM. Two fields inside the CRM the firm already used now answer it, and nobody types the answer into a chat again.
- 03
A system.
The work needs memory across people and time, and a human gate where the judgment is. This is the rare one, and it is where every vendor wants to start.
Example: a math-education company reviewed every lesson by hand against a long rubric, about an hour each. Eight reviewing agents and a board the editors approve from brought that to under ten minutes, by their own count, with the editor still making the call.
I have built all three, the written standard, the small tool and the full system, across admissions, education, healthcare, finance and my own products. Most weeks the answer is the first or the second. If I think you do not need me, I will say so on the call.
Everything we have built since late 2024.
Grouped by where it ran. The ones we killed are in here too.
A small group of consultants.
I ran teams in edtech for ten years. Since late 2024 I build software with AI.
- 2014 to 2024.
A large edtech. I headed content, operations and curriculum for a team of about three hundred.
I ran teams in edtech for ten years. Since late 2024 I build software with AI.
- 2014 to 2024.
A large edtech. I headed content, operations and curriculum for a team of about three hundred.
- 2024.
Left. Two ventures that year did not survive.
- Late 2024.
Started building software by directing AI. First paid work in 2025. By early 2026, fully booked, two developers hired.
- December 2024.
Joined a premium admissions consultancy as a consultant.
- July 2026.
They made me Head of Technology and Product. I own their product lines and every system the firm runs on.
- 2024.
Left. Two ventures that year did not survive.
- Late 2024.
Started building software by directing AI. First paid work in 2025. By early 2026, fully booked, two developers hired.
- December 2024.
Joined a premium admissions consultancy as a consultant.
- July 2026.
They made me Head of Technology and Product. I own their product lines and every system the firm runs on.
Meet Venky, a colleague I work with. He ran a content studio for ten years and now builds agents for founders.
- 2013 to 2023.
Ran a content studio of about two hundred people at a large edtech.
Meet Venky, a colleague I work with. He ran a content studio for ten years and now builds agents for founders.
- 2013 to 2023.
Ran a content studio of about two hundred people at a large edtech.
- 2023.
Left to build learning content with AI. A person still checks that every lesson teaches.
- Since then.
Interactive textbooks and lessons for school maths, science and English. A course that still sells.
- 2026.
Agents for founders. A tender shortlist in the team's inbox every morning. Support tickets that arrive with a drafted reply.
I also work with a few more consultants. Each has fifteen or more years of building products, running companies and using AI in their own business.
- 2023.
Left to build learning content with AI. A person still checks that every lesson teaches.
- Since then.
Interactive textbooks and lessons for school maths, science and English. A course that still sells.
- 2026.
Agents for founders. A tender shortlist in the team's inbox every morning. Support tickets that arrive with a drafted reply.
I also work with a few more consultants. Each has fifteen or more years of building products, running companies and using AI in their own business.
Two years of building taught me where success with AI comes from.
- Thinking. Knowing what you do and what you want.
- Feeding it in. The files, the prompts, the connectors, the setup.
- The model. Prompting it, knowing where it fails, catching it when it does.
So I do not plan or build until I understand your business almost as well as you do.
Where I can help you
- 01
Take yourself out of one loop.
In four to six weeks it runs without you.
Pick the piece of work that still runs through you: the pre-read before every client call, the proposal only you can write, the follow-up nobody chases until the client complains.
- I map how it works today.
- I write your standard down so it survives you.
- I build the smallest thing that carries it: a brief, a tool or a system, with a developer where needed.
- I hand it to your team with the training.
You get the loop back, the written standard, and the next loop already named.
- 02
Run product and technology for your firm.
In a quarter you have a product and technology function without hiring one.
I own the systems behind one line of your business, sales, delivery or operations, end to end:
- The weekly plan.
- The developer briefed and reviewed.
- Every build landed and handed over.
- A monthly note to you on what changed and what is next.
One firm at a time.